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30/30 SOAPBOX SERIES | Q1 2026

Building a Future-Ready Agency

Agency life is changing fast.

Alternate funding, evolving client expectations, and consolidated competition are reshaping how benefits agencies operate. To stay relevant, every agency must learn how to flex, adapt, and commit to continuous professional development for the whole team.

This series will help you evaluate where your agency stands and where you need to grow across business model design, team training, communication, marketing, sales, and strategic partnerships. Join us for practical conversations with actionable takeaways to help you build a stronger, smarter agency ready for the next chapter of the industry.

Register now for the next series →

Register: 30/30 Soapbox Series
Explore Q1 sessions

Topics in this series

Expand to read the session overviews
Jan. 13th | Rethink Your Business Model for Growth

Before you jump into something new, like alternative funding, it’s essential to understand your existing business model. What works? What limits you? And what needs to evolve? We’ll walk how to define and document your current model and identify where you should consider making intentional changes to stay current with changing demands.
Jan. 27th | Upskill to Grow Your Future-Ready Agency

Sales and service teams need structure, strategy, and training to stay current with changes and grow. We’ll explore what it looks like to make smart investments in upskilling your team, from sales coaching and service development to building a long-term plan for agency-wide learning that drives consistency, confidence, and results.
Feb. 10th | Communication Is Your #1 Client Engagement Tool

No matter what solutions you offer, success depends on how clearly you communicate them. We’ll dive into the realities of what a good communication program looks like and how to build a communication strategy that connects. Learn how to make year-round communication part of your service model to reinforce trust, transparency, and value.
Feb. 24th | Marketing to a Changing Audience Employers are under tremendous pressure with rising costs, workforce demands, and constant uncertainty. Your marketing should meet them there with resources and stories that resonate. We’ll explore how to frame your messaging around employer realities and their biggest challenges so your audience feels understood, and your conversations start stronger.
Mar. 10th | Selling Smarter in a Trust-Challenged Industry Today’s buyers are skeptical, rightfully so. That makes your job harder, so the selling process must focus on education, transparency, and alignment. We’ll discuss how to effectively integrate your strategies and solutions into early prospect conversations so employers understand your approach from the beginning and feel confident in choosing a partner who leads with clarity.
Mar. 24th | Tools, Solutions, and Strategies in Action We’ll wrap the series with a live conversation featuring several of our friendors sharing how their solutions are helping agencies succeed in today’s environment. You’ll also hear from peers on what’s working, what’s not, and how to build a solution stack that fits your business model and client base.

What is the 30/30 Soapbox Series?

Each session is an hour long, split into two dynamic halves:

  • 30 minutes: Expert-led training and coaching to provide practical, hands-on guidance for mastering business essentials.
  • 30 minutes: Open discussion and Q&A with your peers to share experiences, ask questions, and collaborate on solutions.

This series is about learning, applying what you learn, and building relationships with a community of professionals looking to do the same. Let’s grow together!
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